Twitter is one of the most popular social media platforms, with over 241 million monthly active Twitter users and 350,000 tweets sent out every minute (2014), and it’s still growing.
Social media is a huge part of any business nowadays and with an estimated 1.96 billion people using social network platforms this year (statista.com), if you’re not using the likes of Twitter, you’re missing out on a potentially huge market.
Read the list of points below which tell you why you should use Twitter for your business!
Connect with customers
Connecting with customers is a huge bonus when using Twitter because your customers are most likely to be on it! The social media platform has become part of some people’s daily routines, the first thing they look at when they wake up, and the last when they go to sleep and you can coordinate your posts to align with this schedule. By connecting with your customers, you can create a relationship, which will bode well for your business. If any of them are unsatisfied, you will hear them and can easily respond to them and publicly showcase your customer service talents! As a result of this, they can rave about your product or service and mention you in their posts, therefore alerting others to what a great business you have!
Free marketing
Who doesn’t want free marketing? Social media is one of the best ways to get your business out there, and it’s free! Twitter is perfect for marketing as it’s so easy to gain followers and get your message out to millions of people… as long as you keep that message to a maximum of 140 characters, so stick to the important, eye-catching stuff!
Looking at competition
Twitter is great for checking up on your competition and looking at what they’re doing. It’s not just their tweets you should be looking at though, look at the people tweeting them and what they’re replying with. You can learn a lot from a company just by looking at their social media!
News
Being on Twitter means you can keep everyone following you up to date with what your company is doing and what events or offers are coming up. You can also keep up to date with your industry news, find out what’s trending now and what people are currently interested in. In today’s environment you need to be on the ball and offering what people are wanting now.
This guest blog was provided by L4N UK (Ladies 4 Networking)
L4N UK
Since L4N was established, it has developed into a vibrant organisation, with all the monthly meetings being regularly attended by up to 40 female business owners and professionals. The meetings take place at the same venue each month, where a one-course lunch and drinks are provided for a nominal charge
L4N UK are dedicated to providing opportunities for women in business to network, gain confidence, new skills, support and collaborations with other businesswomen.
For more information, please visit www.l4nuk.com
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