Social media platforms are not created equal
Being active and relevant on social media has been an important part of any good marketing strategy for quite a while now, but it’s surprising how many businesses either ignore it or just dabble a little – which can have a detrimental effect.
However, if you can harness the power of social media for your business, you’ll find that it adds a really strong string to your marketing bow, helping with other aspects, such as website traffic and search engine rankings.