Top 10: Yorkshire Integrated Agencies 2018

Involved in SEO, PPC, mobile, e-commerce, content and web, the region’s fully integrated digital agencies continue to.... READ MORE

YEN News: Have Your Say On LEP

As a result of the Government’s recent national review into local enterprise partnerships (LEPs), all LEPs have been asked to consider their geographical boundaries and governance structures with the aim of creating the best model to play an increased role in delivering on the new UK Industrial Strategy.

The most significant change to the Leeds City Region Enterprise Partnership will be to our....

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YEN Blog: Social Media Marketing: What is ephemeral content?

Ephemeral content is content that lasts for 24 hours or less. Facebook and Instagram have all adopted ‘stories’ since Snapchats boom over the last few years.

Taking inspiration from the Snapchat trend, stories are often 30-second long video/image content that disappears 24 hours later. It may seem pointless to create content that will soon be gone forever, but studies have shown that ephemeral content produces the most engagement. Ultimately ‘fear of missing out’ (FOMO)....

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