We don’t need to tell you that it pays to be connected but have you educated your employees in the importance of getting their face (and your business) in front of people?
Face-to-face networking can pay dividends but thanks to the likes of LinkedIn, those employees whose jobs don’t allow for this, can still stay well-networked. Oh, and just in case you’re not au fait with LinkedIn either, it’s an online networking and lead generation tool used by businesses all over the world.
For some sectors, it’s a given that employees should have a LinkedIn profile in order to generate sales leads but for the likes of restaurants, bars and hotels, the need to have a presence on LinkedIn might not seem so obvious but believe us, it’s well worth it.
Take a look at just some of the reasons why your employees should create themselves a LinkedIn profile and soon!
1. Brand awareness
You’ll see a common theme among our blog posts – brand awareness. Simply because social media platforms, including LinkedIn, are a simple and effective way of increasing brand awareness. Your employees act as an advocate for your brand and business and the more there are of them on LinkedIn, the bigger the online presence you will have.
2. Connect easily
LinkedIn is all about making connections. A fellow business might be looking to hold an event at your bar, or work in partnership with your hotel. If they are looking to contact your Marketing Manager or events teams to make this happen, then chances are they will head to LinkedIn to search for the appropriate contact. Make your employees easily discoverable and contactable.
3. Contacts at your fingertips
Your employees will end up with a little black book of connections through LinkedIn – a must-have for any sales team. But it’s not just about sales leads…your restaurant could look to organise an event to promote a new menu. If you want to invite food bloggers and relevant member of the press, then LinkedIn is a great search tool to find the most relevant people.
4. Become an industry expert
LinkedIn is a great platform for your employees to highlight their expertise and essentially become known as someone who is an ‘industry expert’. Publish a post on ‘Pulse’ for your peers to read, join industry groups and contribute to discussions. It’s also a way of keeping up-to-date with what’s happening in the industry by seeing what other people are talking about and what news items are trending in your network
5. Recruitment made easy
It’s well known that LinkedIn is widely used by recruiters, as well as those looking for a new job. While you would hope that your employees aren’t doing the latter, why not let those in charge of recruiting use it to find dream candidates? Advertise the role on LinkedIn and use the information at your fingertips to perform a search for potential candidates.
ShooSocial
Rachel Hatfield has an extensive career in the meetings and events industry for the last 15 years including a BA (hons) in International Hospitality Business Management from Leeds Beckett University and MSc International Conference Management from Sheffield Hallam University.
Visit shoosocialmedia.co.uk for more information
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