Are you making the most of social media?

Social media is almost a necessity to businesses in this day and age with the sheer amount of benefits it brings when used correctly. You can increase the number of customers, advertise to a wider audience, interact with your customers etc. it brings a huge number of options that businesses should be taking advantage of.

However, some people may struggle to grasp how they should be using social media to increase their interactions, conversions, customers, revenue etc. We’ll be showing you three different ways to ensure that you’re getting the most out of social media.

  1. Tell your brand story

A lot of businesses when they place themselves on social media forget about their story. Stories are powerful and engage the mind. If your story is well-scripted then you can attract visitors to your product or service, engage with their emotions and get them doing exactly what you want without having to be salesy.

Your story will be perfectly built for your target audience, so you should ensure that you use it correctly through social media so you appeal towards the right users. You don’t want to waste time and money attracting the wrong customers only for them to turn away and never complete a purchase. Your story is imperative to encourage social media users to buy your product or service.

  1. Engaging consistently

You should always engage with other businesses and users through social media. Whether it’s an issue someone has had with your business or someone praising your business you want to engage with them to show that you are listening to any issues and appreciate any positive words spoken about you. Not only that but you should provide them with quality content that they’re going to find engaging and potentially encourage them to make a purchase.

If you’re not engaging with businesses or customers you’re only pushing them away from your business and into the arms of one of your competitors. It’s not all about the purchase of the product or service, it’s the journey your customers go through to whether or not they will come back and if they enjoyed it, then more often than not you can guarantee that there will be repeat purchases made.

  1. Paid advertising

Paid advertising on social media can be great for your business if done correctly. It lets you target your ads towards people that apply to a specific criterion you can set who you want to see your ad. This means that there’s a higher chance of them converting into paying customers.

Some businesses ignore this feature and go with consistently posting captivating content, which is great, but you’re advertising to a huge market where your target market could be a small section of this, meaning that very few conversions actually arise. Using paid advertising for targeted ads lets you generate the right leads and traffic making it much more likely that purchases will occur.

These are three relatively simple areas that all businesses can do with ease. Social media is huge, you need to ensure that you’re targeting your business towards your target market otherwise it’ll be too broad and no one will be interested.

Try and pin these three areas down and use them as a starting point to what will hopefully mean that your time on social media is a successful one.

This blog was written by Passport 2 Success, the online community and resource that gives you access to a world of business know how.

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