Further to last week’s blog about planning your marketing strategy, we thought it might be a little bit useful to talk a bit more about how to meet new contacts and prospects. Here at Data Bubble Towers, one of Steve’s very important jobs for the New Year is to research any events, roadshows and seminars that will be attended by people we would like to market to. This then turns into our ‘events calendar’, an unprepossessing little document on the face of it, but one that allows us to fine-tune and target our marketing activities effectively.
Walking the Talk
As we all know, networking and its associations with brand and relationship building are an important part of a marketing strategy. Any industry related events can be a very good way of meeting possible new clients and for increasing your brand awareness and reach. How about National Self Build Week (http://www.nasba.org.uk/nsbw) from 3rd – 10th May? Events may be useful for developers, finance providers and architects. Or how about Global Entrepreneurship Week (http://www.gew.org.uk/home) from 18-24 November? These events will be great for anyone who offers services to start-up businesses. Whether you are attending an event as a visitor or as a stall holder, you are bound to come away with a whole raft of new business cards and you can then start building a rapport with those people.
Yoda-like pearls of wisdom Our regular readers will know that we ‘bang on’ constantly about getting ‘the right message, to the right people, at the right time’! However, we do this because it is the most efficient use of your marketing budget, with the best possible ROI. And so increase your bottom line, it will. With that in mind, why not spend a little time researching events and seminars that are pertinent to your business and get them in your calendar now? Add to your marketing mix for 2014 a little ‘Getting Involved, Getting Around and Getting Ahead!’ Don’t forget – for more marketing tips for your business see our Help & Advice pages http://databubble.info/businessadvice/marketing-tips/ or call us on 01274 483936 for a free