If you want to be retweeted, this research says you should have a rant.
If you want to get attention on social media, try moaning, complaining or getting angry. Anger spreads faster than any other emotion on line, according to a study in China of messages online.
Researchers analysed topics, key words and use of Emoticons in 70 million posts from 200,000 users (it must have been a quiet afternoon in the research department!) …and found that angry posts and tweets produced responses, replies and retweets most quickly and from the most number of people. M eanwhile, sad, self-regarding and “look at me” messages were far less likely to generate feedback.
This may explain the popularity of Angry Birds but I’m not sure how it applies to business messages. So here goes: book some f*****g marketing from me, you w*****s, or I’ll come round and break your b****y kneecaps! Thank you. I’m waiting for the phone to ring.
Social media marketing rules!
Or does it? A word of warning about depending on social media too much.
Technology and marketing professionals now choose either online or social media channels as their most effective routes to target audiences More than half – 56 percent – of technology and marketing professionals now choose either online or social media channels as their most effective routes to target audiences, according to recent social media analytics.
But a word of warning. In recent months, I’ve been approached by a variety of businesses who’ve seized on social media marketing as a low cost (almost no cost) way of putting their products and services in front of thousands of people they’d like to have as customers. It wasn’t working and they couldn’t understand why. Social media marketing is a useful ADDITION to whatever elements of the marketing mix are already in use – promotions, mailers, personal contacts, advertising etc – but was never meant to be a SUBSTITUTE. Social media is to support and enhance marketing, not replace it. It’s tempting to see it as a cost saver… and it is… but to focus on social media for virtually all marketing is like polishing the outside of the car but neglecting to fill it with petrol.
Blog by The Naked Company