Your brand touches your customers throughout their day. We create powerful brand identities and orchestrate targeted CRM strategies that deliver engaging user experiences across all platforms and ultimately increase sales. As our 25th birthday comes careering ever faster towards us I have been thinking about the early days: why we set the agency up, what were the principles underpinning our proposition and how we identified a niche in the market worthy of exploiting. Our original team was made up of most of Graham Poulter Direct and we broke away from Poulters in 1990, mainly because we didn’t fit their approach – TV and big media accounts were the focus and they just didn’t get our clients or us and what we wanted to do. We started out based on the principles of accountable marketing and maximising lifetime value from profitable customer relationships. We were interested in targeting, data, prospect modelling, segmentation, integrated campaigns, response analysis, cost per response, cost per conversion, testing, acquisition, retention and NPD. Many of these have new names now, but they are still the same thing…Over 25 years the experience we have gained on working on some great brands