But we don’t have the money! We can hear you cry. But take it from us – even small businesses can benefit in the long term from outsourcing. Here’s why: Time is money You know that: we shouldn’t really have to say it. But every moment spent away from your daily tasks – such as generating sales leads, speaking with clients and customers, and managing back office admin – can feel like a moment wasted. If marketing isn’t your forte, it can be a painstaking task to keep on top of even the basics. Do you really have time to blog weekly, talk on Twitter every day, proof that brochure again, or try to teach yourself InDesign just to make a flyer?
You’re not an expert Well, of course you are. But only in what your business does. We don’t claim to be brilliant at financial advice, nor could we handle large volumes of calls to customer service. But by gosh, can our team write, design, film to the very best standards – because that is what they do all day, every day. Focus on what you can do, and delegate the rest for maximum efficiency. Can you see the wood for the trees? Are you just staring at trees? Or can you see the wood right in front of you? Being close to your business means it can be easy to get tangled up in the small details. Bringing fresh eyes to a project can help you see how potential clients and customers view your business – and it may not be as you thought.
Avoid costly mistakes Much like new eyes on a project, if you’re proofing that promotional literature for the gazillionth time, mistakes can be easy to miss – especially if your grammar or spelling isn’t as tiptop as you’d like. Brand reputation is built on the quality of your material – easily avoided errors such as spelling mistakes on flyers can make all the difference between gaining custom and losing the respect of possible clients. Reprinting material is expensive, time-consuming and wasteful, too – you don’t really want to do that, right? Time saved + high quality as standard + expert input = money in your pocket Paying someone who knows what they’re doing benefits you by providing business support and bringing new ideas to spruce up your marketing activities.
More than that, though, is the return on the output. Investing a little to get something done properly the first time means you can build on a solid reputation, build brand trust, and show people that your business knows its stuff. Just like we do. Bell Branding supports small independent businesses to deliver online marketing strategies, including blog copy, website content, social media engagement and integrated marketing campaigns. We do all this with the challenges of small business in mind – keeping our overheads as low as possible to pass these savings onto other startups and new enterprises. If you’d like to talk to us, well – you know where we are.