The world has changed! Consumers, and business buyers alike, now more than ever research, enquire and buy through word of mouth recommendations, from positive reviews and referrals. One of the big sources of these recommendations are social networks and review sites.
Because of this followers, friends and contacts will want to find out more about you. How are you going to do this? Your profile page on social media sites is important, but many are restrictive and limited in what you can include. If your followers and contacts are interested in what you have to say and what you have to offer they will want to visit your web site.
Your ‘About us page’ is second only in importance to your home page, instead of the add on so many people treat it as, to capitalise on this rather than linking to your home page from social network and reviews sites, direct your visitors straight to your ‘About us’ page. Here they will find specific information that clearly demonstrates what you do and how you have successfully done it!
What should your ‘About us’ page include?
To convince your visitors or at the very least to encourage them to join your mailing list, include information that clearly demonstrates your expertise and originality. Use your ‘About us’ page to show specifically what you offer, who you work with, (generally or specifically), professional membership and membership of business networks.
It’s all about convincing, showing and proving your expertise and giving specific information about what you do and what you have to offer. What else should you include on your ‘About us’ page.
Videos, An image, Podcasts, Your social media icons, Your specialism/s
Often neglected, but one of the most productive ways to build your mailing list and convert random visitors and social media friends alike is to include some sort of sign up on your ‘About us’ page. This can be as simple as ‘sign up for updates’ or a free E book or giveaway.
Offering free updates is particularly useful if you work B2B, giving you the opportunity to send your mailing list:
• New blog posts
• New services and offers
• New opening times
• Menu changes
As with all things marketing, don’t forget to monitor your web visitors to see the affect your changes have made.